BillBoard Expo VETS (BBexpoVETS) provides an efficient, high-impact, outdoor advertising solution for companies who want to reach customers in New York City.
This alternative to traditional billboards and more expensive mediums such as radio, television, or print provides a unique opportunity to gain brand equity or "top of mind" awareness.

BillBoard Expo VETS (BBexpoVETS) prides itself on being effective, user friendly, and attentive to our clients needs. We strive for a win - win scenario and we want to earn your business!

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Facts and Statistics About Truck Side Advertising

 

A study conducted by the Transportation Advertising Council found that

 

96% of respondents said mobile advertising is more effective than traditional outdoor advertising

 

Messages on outdoor mobile billboards have a 97% recall rate.

Outdoor Advertising Magazine

   
 

Mobile Billboards resulted in an increase of sales of 107% versus a 54% increase for static billboards.

 

94% of respondents recalled mobile billboards with an amazing 80% recall of specific ads.

 

Mobile billboards are twice as effective in driving sales vs. static billboards.

Product Acceptance and Research, Inc

   
 

91% of target audience noticed text and graphics on vehicle advertising.

 

29% of those surveyed said they would buy products advertised on trucks.

 

96% of viewers say mobile billboards have more impact than static.

American Trucking Association and 3M

   
 

Americans report spending an average of 15 hours a week in-car, either as driver or passenger.

 

Men 18-34, elusive to TV advertisers, have huge exposure to outdoor media.

 

Outdoor and radio advertising are very complementary.

Arbitron Inc./Edison Media Research

   
 

Approximately 80% of all consumers are out of their homes during the majority of the day from 9am to 3pm.

Simmons Fall Study, 2002

Media Comparison*

 

Medium

Newspaper (1/2 page, B&W):

Spot TV Ad (30 sec, prime time):

Magazine (1/4 page 4 color)

Radio (30 sec, prime time):

Billboard (stationary):

Mobile Billboards:

CPM

$19.20

$16.25

$8.00

$4.95

$3.60

$1.90

 

* Source: Outdoor Advertising Association of America, Average CPM Comparison 2006.
CPM - Cost Per Thousand

 

 

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